Where Buyers and Specifiers Meet the Market

For more than 20 years, SOLAR TODAY has been the most effective way to reach the multi-billion dollar market for renewable energy equipment, green building products and energy-efficiency products and services. And we’re turning a new page in 2008.

In 2007 SOLAR TODAY received top honors in its editorial category from the Society of National Association Publications, as well as a 2008 Apex Award for Editorial Excellence in magazine design. We continue our commitment to quality in 2008 with exciting new advertising vehicles:
• Three bonus-distribution supplements: The Architect’s Guide to Solar Heating and Cooling, The Consumer’s Guide to Solar Homes and The Renewable Energy Source Book and Buyers’ Guide.
• Numerous Case Histories in every issue, presenting the latest renewable energy and efficiency products and services.
• Expanded, targeted coverage of new products and services in “Tools of the Trade,” “Pro’s Choice” and “Green at Home.”
• Expanded Web-only content at solartoday.org, with more opportunities than ever for
channel sponsorship or sponsorship of the digital magazine.

With SOLAR TODAY, you have a direct channel to readers seeking information — in print or online — about energy-efficient, sustainable products and with a demonstrated commitment to buying from the advertisers who support their magazine and association.

For more information about SOLAR TODAY readers, rates and ad specifications, download the 2008 Media Planning Guide below.

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2008 Media Planning Guide
Download the 2008 Media Planning Guide (900KB PDF) >>>

• Closing Dates
• Mechanical Requirements
• 2008 Editorial Calendar

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2008 Issue Closing Dates
Issue	Space	Materials
January/February	Nov. 2	Nov. 9
March/April	Jan. 4	Jan. 11
Supplement to May/June issue	Feb. 8	Feb. 15
May/June	March 3	March 10
July /August	May 2	May 12
Supplement to Sept/Oct issue	June 4	June 11
September/October	July 7	July 14
Supplement to Nov/Dec issue	Aug. 4	Aug. 11
November/December	Sept. 3	Sept. 12

Mechanical Requirements
PRINT ADVERTISING
Trim size: 8 1/2" x 10 7/8"
Bleed size: 8 3/4" x 11 1/8"
Live Area: 7 1/4" x 9 3/4"

Size	Width	Height
Full page (bleed)	8 3/4"	11 1/8"
Full page (non-bleed)	7 1/2"	10"
1/2 page Island	4 3/4"	7 3/8"
1/2 page Horizontal	7 1/4"	4 7/8"
1/2 page Horizontal (bleed)	8 5/8"	5 5/8"
1/3 page Vertical	2 1/4"	10"
1/3 page Square	4 3/4"	4 3/4"
1/4 page	3 1/2"	4 3/4"
1/6 page	2 1/4"	4 3/4"

ONLINE BANNER ADVERTISING
Full banner: 468 pixels W x 60 pixels H
Mini banner: 120 pixels W x 125 pixels H
JPG or GIF format; 72 dpi /maximum size 12K

For More Information
SOLAR TODAY
McNeill Group Inc.
800.394.5157, ext. 16
advertise@solartoday.org